At Reflections, we have taken an innovative approach to distribution by identifying people who live in good-quality private homes with commensurate spending patterns across a range of goods and services.
As far as our advertisers are concerned, this means that they are guaranteed to reach a targeted market of people who have the greatest spending power. By focusing on D-H Council Tax banded houses, we believe we have pinpointed the most reliable indicator of wealth and disposable income.
As well as offering a sophisticated and reliable distribution, we provide a sales service, which, although easy-going in nature, is also meticulous in its attention to detail. The members of the sales staff offer a wealth of experience spanning over 23 years and have forged long-lasting relationships with our clients, many of whom have been advertising since the inception of the magazine in 1992. We also have a professionally-trained photographer who has a keen eye for images that bring adverts to life, a journalist with over 40 years’ experience and a design service which is both creative and precise.
Above all, we provide an unrivalled personal service. By discussing a client’s needs in depth, a bespoke marketing strategy is created. The ethos is based on ensuring that each individual advert is carefully designed to offer the client the best possible opportunity for significant response.
We also believe that our readers have become deeply engaged with our magazine and, as a result, a strong relationship has developed. In short, our readers give us their commitment. The time spent reading is substantial, and the copies are read thoroughly. Copies tend to be read repeatedly and often passed on to friends and family.
This relationship between the reader and our magazine clearly benefits advertisers. The strong and positive brand values of our magazine transfer onto the advertisements. Relevant advertising is valued by readers, and is consumed with interest. Readers screen advertisements in much the same way as they screen the editorial – looking for items that interest, intrigue, catch the eye, entertain and inform.
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Here are the views of some of our advertisers:
“We have been advertising within Reflections magazine for nearly 20 years. During this time we have found the service, design and response levels second to none. The members of the sales staff are both approachable and amenable, and the design team creates advertisements which are powerful and accurate. We are thoroughly satisfied with our marketing strategy within this first class publication.”
John and Pam Rhodes, Select Interiors, 177, Chatsworth Road, Chesterfield
“We selected Reflections magazine as the advertising medium which we wanted to use because of its finely-tuned distribution system. We are keen to reach people with the greatest spending power locally, and Reflections magazine has fulfilled that need.
We have been delighted with the service offered; second best will never do for this company – an attribute we hold very dearly as part of our business.
We are firmly committed to Reflections magazine because of the very positive results we have gained from advertising within it.”
Tony Astle, Express Movers, Unit 3 Davian Works, Off Storforth Lane, Chesterfield
Dave Stone Design
“We have used Reflections magazine for many years now as our preferred advertising vehicle. We have found the staff there to be incredibly helpful and approachable. The photographer takes stunning photos on a monthly basis to reflect the quality of our bespoke kitchens.
All our adverts are always proofed before going to print so that any mistakes (which are extremely rare!) can be rectified in advance.
We have regularly recommended Reflections to other businesses in the area.”
Dave and Suzanne Stone, Dave Stone Design, 197, Sheffield Road, Chesterfield and 360, Chatsworth Road, Chesterfield
For more information contact
Advertising Manager Mike Snow on 01246 550488 or email: email@example.com