Advertise with us
ADVERTISE WITH US
Reach Derbyshire readers where they live, shop and spend
Reflections is delivered directly into selected Derbyshire homes every month, supported by online readership and social visibility.
AUDIENCE AT A GLANCE
Print reach with digital visibility
Reflections combines trusted print distribution with a growing digital audience, giving advertisers visibility in local homes, online and across social media.
“Derbyshire’s longest-established independent lifestyle magazine, published
every month since 1992”
30,000
monthly readers
Estimated readership across every issue of Reflections.
19,000
homes
Direct letterbox delivery into carefully selected Derbyshire households.
300k+
social views
Facebook, Instagram and LinkedIn content views so far in 2026.
30+ years
Established local readership since 1992.
Bands D-H
Targeted household distribution.
37,000+
Average monthly Google search impressions.
33,000+
Average monthly views across Facebook and Instagram.
* Readership based on estimated readers per copy. Meta Business Suite, Content Overview, 9 Jul 2025 to 9 Jul 2026. Search impressions from Google Search Console.
ABOUT REFLECTIONS
Derbyshire’s leading lifestyle magazine
Reflections is delivered free, every month, directly into around 19,000 carefully selected homes across Chesterfield, Dronfield, Bakewell, Matlock, Wirksworth and surrounding villages. Our distribution is precision-targeted to reach households where people are engaged with their local community, value quality, and actively support the businesses they discover through the magazine.
Copies are also available at key locations including the Market Hall in Chesterfield and Chatsworth Farm Shop, where issues are typically snapped up within days of going out each month.
Every issue is also published in full online, accessible to readers beyond the delivery area. Back issues are available via our Issuu profile, extending the life and reach of every advert we carry.
We cover the stories, places, food, art, gardens and people that Derbyshire readers genuinely look forward to reading about. That loyalty to our editorial is what makes our advertisers’ messages land.
When your advert appears in Reflections, it is not competing in a noisy social media feed. It arrives in someone’s home, alongside content they trust, and stays there.
WHY ADVERTISE
A trusted route into local homes
Targeted delivery
Your advert reaches selected households rather than relying on passing footfall, subscriptions or newsagents sales.
Reader trust
The magazine has been part of Derbyshire life since 1992, giving advertisers a familiar and credible environment.
Design included
Advertisers do not need finished artwork. The team can design, refine and prepare adverts for print.
WHAT ADVERTISERS SAY
Long-standing local advertisers
“We have used Reflections magazine as an advertising vehicle ever since we first opened. The staff are most obliging, ever willing to take relevant photographs and offer the time necessary to produce stunning designs.”
Laura Jo, owner of Adorn Jewellers
“I have used Reflections magazine to promote T Nutt & Sons for over 20 years. Many of my customers say how impressed they are with the quality and design of my adverts. I continually recommend this excellently-produced publication to business associates and colleagues.”
David Nutt, Managing Direct, T Nutt & Sons Ltd, Chesterfield
“Most of these clients have committed to regular advertising within Reflections. Their choice has normally been determined by a number of important factors – the finely-tuned distribution, the quality of editorial, the personal service and superb response levels. I have always found it a pleasure dealing with this company.”
Sean Gallagher, Owner of Gallagher Design & Advertising Agency
ADVERTISING RATES
Formats for regular presence or standout campaigns
Whether you are looking for a small, consistent presence or a full-page statement, we have a format to suit your budget and your goals. All adverts are professionally designed as part of the service. The longer you commit, the lower your monthly cost and the more consistently your customers see you.
| Size | Single issue | 3 issues | Popular6 issues | 9 issues | 12 issues |
|---|---|---|---|---|---|
| Standard formats | |||||
| Eighth page | £100 | £94 | £88 | £82 | £75 |
| Quarter page | £195 | £182 | £168 | £154 | £140 |
| Half page | £350 | £329 | £308 | £287 | £265 |
| Full page | £625 | £600 | £575 | £550 | £525 |
| Double page spread | £1,000 | £980 | £960 | £940 | £920 |
| Premium positions | |||||
| Front cover takeover* | POA | - | - | - | - |
| Sponsored front cover | POA | POA | POA | POA | POA |
| Back cover** | POA | POA | POA | POA | POA |
Why six issues or more?
Advertising rarely lands on the first showing. The long-held rule of thumb across the industry is that a message needs to be seen around three times before it registers, and closer to seven before someone acts on it. A single insertion earns its place when it is tied to a specific event or a short promotion.
For building a name, or keeping a local service front of mind, it is sustained presence that pays off. Six consecutive monthly issues or more keeps you in front of the same Derbyshire readers for longer, which is why many of our advertisers carry advertising with us for six months or more.
And it is not print alone. Across those months we actively promote our advertisers through the magazine's social media channels and digital magazine, so your business reaches readers on the page and in their feeds, print and digital working together. Your name grows familiar, trust builds with every appearance, and your advert is there at the moment a reader happens to need you.
* All prices shown are excluding VAT. Front cover takeover includes full bleed cover image, headline and subheading, and sponsor logos as required. The Reflections masthead, issue number, barcode and standard cover furniture are retained. Subject to availability and editorial approval.
** Back cover is currently booked and subject to availability. Contact Helen to register your interest.
Are you a regional or national media buyer or advertising agency?
Open specialist campaign rates and benefits. Local businesses can use the standard rates above.
Place a regional or national campaign in Reflections, delivered to around 19,000 selected Derbyshire homes per issue and published online. Choose a single appearance or 3, 6 or 12 monthly issues.
For a 12-issue campaign: around 228,000 household deliveries are planned and approximately 360,000 reader occasions are estimated. These are indicative totals, not unique people or guaranteed results.
| Format | Single issue | 3 issues | 6 issues | 12 issues Best value |
|---|---|---|---|---|
| Full page | £625 per issue | £600 per issue £1,800 total; save £75 |
£575 per issue £3,450 total; save £300 |
£525 per issue £6,300 total; save £1,200 |
| Double page spread | £1,000 per issue | £980 per issue £2,940 total; save £60 |
£960 per issue £5,760 total; save £240 |
£920 per issue £11,040 total; save £960 |
Savings compare with the same number of separate single-issue bookings at £625 per full page or £1,000 per double page spread.
Included with your campaign
- One print and one online magazine appearance per issue booked
- Professional advert design and production support
- Weekly organic social posts during the campaign, about 13, 26 or 52 posts for 3, 6 or 12 monthly issues
- Sharing suitable advertiser-supplied reels by agreement
- Potential homepage banner placements, subject to availability and campaign fit
2027 priority booking
Confirm a new 12-issue campaign by 31 March 2027 to protect the agreed 2027 rate and receive priority choice of available positions.
Robert Bannister, Managing Director, Bannister Publications Ltd
robert@bannisterpublications.co.uk
Rates exclude VAT. The priority offer is for new 12-issue regional or national campaigns confirmed by 31 March 2027; campaigns start in 2027 and may continue into 2028. Rate protection applies to the agreed format. Positions and homepage banners are subject to availability and editorial approval. Organic posts run on suitable channels; totals depend on campaign dates and do not guarantee reach. Reels must be supplied publish-ready and approved. Paid promotion, boosted posts, photography, filming and reel production are excluded unless quoted. Household deliveries assume around 19,000 per issue and can vary when rounds are unfilled or unavailable. Readership includes repeat readers.
WHY PRINT STILL WORKS
Print gives local advertising a longer life
Print offers trusted visibility, longer attention and a direct route into carefully selected local homes.
Magazine advertising consistently ranks among the most trusted forms of advertising in the UK. Research from Magnetic Media and the Advertising Association shows that trust in magazine advertising has increased year on year. Magazines benefit from what researchers call the "rub effect", the trust readers place in a publication extends directly to the businesses advertised within it. For a local business, appearing in a magazine your customers already trust is not just visibility. It is endorsement.
Source: Magnetic Media / Advertising Association Credos Trust Tracker, 2024
According to JICMAIL data from 2024, the average piece of print mail generates 134 seconds of attention across household members over a 28-day period. A magazine delivered to the home sits on the coffee table, gets picked up multiple times, and is often shared between household members. That dwell time is simply not achievable through a social media post or a display ad that disappears in a feed.
Source: JICMAIL Q1 2024 Results
JICMAIL's 2024 results show that 6% of print mail prompted a purchase, up from 4.2% the previous year, a 43% year-on-year increase in purchases driven by print. Advertisers who maintained confidence in print through recent economic uncertainty were measurably rewarded. For local businesses selling to a defined geographic audience, a trusted publication landing directly in their customers' homes is one of the most direct routes to a purchasing decision available.
Source: JICMAIL Q1 2024 Results
The average UK adult is now exposed to thousands of digital advertising impressions every day. Banner blindness, ad blockers, and algorithm changes mean that even well-funded digital campaigns struggle to achieve consistent visibility. Print has no algorithm. Your advert appears exactly where it is placed, every time, for every reader who opens the magazine. In a saturated digital landscape, that consistency is increasingly rare and increasingly valuable.
UK research shows that 63% of marketing professionals plan to grow or maintain their print advertising investment in the coming year. For local businesses, print's geographic precision is a natural fit. A regional lifestyle magazine delivered to selected households is one of the few channels where your advertising budget stays entirely within your community, reaching people who live, shop, and spend in the same area you do.
Source: LOCALiQ UK Digital Marketing Statistics, 2026
Advertising in the Peak District
Print advertising for Peak District businesses in Bakewell, Matlock, the Hope Valley and beyond
Reflections reaches into the Peak District every month. Our distribution covers Bakewell, Matlock, Wirksworth, Matlock Bath and the villages in between, putting your business in front of the households, visitors and local spenders who make up the heart of the area.
A well-placed advert in a trusted regional magazine reaches people in their homes, in the places they already enjoy reading about, and every issue we publish is supported by our social media audience of thousands across Facebook and Instagram. Print and digital, working together.
Reflections has been a part of local life across Derbyshire since 1992. If your business serves customers anywhere across the Peak District, we would be glad to talk.
WHERE WE DELIVER
Focused distribution across Derbyshire
Reflections is distributed each month across Chesterfield, Dronfield, Bakewell, Matlock, Wirksworth and the villages and communities in between. Hover over any pin to explore our coverage area.
ADVERTISING DEADLINES 2026
Plan your issue in advance
To ensure your advert appears in the issue of your choice, please submit your copy by the deadline below. Our design team will be in touch once your booking is confirmed to guide you through the process.
| Issue | Copy deadline | Publication date |
|---|---|---|
| April 2026 | Friday 20th March 2026 | Tuesday 31st March 2026 |
| May 2026 | Friday 17th April 2026 | Tuesday 28th April 2026 |
| June 2026 | Thursday 14th May 2026 | Tuesday 26th May 2026 |
| July 2026 | Friday 19th June 2026 | Tuesday 30th June 2026 |
| August 2026 | Friday 17th July 2026 | Tuesday 28th July 2026 |
| September 2026 | Thursday 20th August 2026 | Tuesday 1st September 2026 |
| October 2026 | Friday 18th September 2026 | Tuesday 29th September 2026 |
| November 2026 | Friday 16th October 2026 | Tuesday 27th October 2026 |
| December 2026 | Friday 13th November 2026 | Tuesday 24th November 2026 |
| January 2027 | Friday 4th December 2026 | Tuesday 15th December 2026 |
| February 2027 | Friday 15th January 2027 | Tuesday 26th January 2027 |
| March 2027 | Friday 12th February 2027 | Tuesday 23rd February 2027 |
| April 2027 | Friday 12th March 2027 | Tuesday 23rd March 2027 |
| May 2027 | Friday 16th April 2027 | Tuesday 27th April 2027 |
| June 2027 | Friday 14th May 2027 | Tuesday 25th May 2027 |
| July 2027 | Friday 18th June 2027 | Tuesday 29th June 2027 |
| August 2027 | Friday 16th July 2027 | Tuesday 27th July 2027 |
| September 2027 | Thursday 19th August 2027 | Tuesday 31st August 2027 |
| October 2027 | Friday 17th September 2027 | Tuesday 28th September 2027 |
| November 2027 | Friday 15th October 2027 | Tuesday 26th October 2027 |
| December 2027 | Friday 12th November 2027 | Tuesday 23rd November 2027 |
| January 2028 | Friday 3rd December 2027 | Tuesday 14th December 2027 |
All copy deadlines are for final approved artwork. If you need design support from our team, please get in touch at least two weeks before the copy deadline to allow sufficient time.
PRINT SPECIFICATIONS
Supplying artwork
All measurements are height x width in millimetres
Double page spread
Supplied: 303mm H x 426mm W | Trimmed: 297mm H x 420mm W | Image area: 270mm H x 396mm W
Supplied:
303mm H x 216mm W
Trimmed:
297mm H x 210mm W
Image area:
270mm H x 189mm W
Half page landscape
133mm H x 189mm W
Half page portrait
270mm H x 93mm W
Quarter page
133mm H x 93mm W
Eighth page
67mm H x 93mm W
Providing your own artwork
Files should be supplied as hi-res CMYK PDF with all fonts embedded or converted to outlines. Bleed advertisements must include 3mm bleed on all sides. Do not include trim or crop marks. All images must be a minimum of 300 dpi. Maximum ink coverage 320%. No spot colours or RGB images.
For artwork queries, email design@reflections-magazine.com
Important: We do not accept AI-generated images as print-ready artwork. All advertisements must be produced to professional print standards. Any photography or imagery supplied, whether for advertising or editorial purposes, must be owned by or properly licensed to the submitting party. Bannister Publications accepts no liability for copyright infringement, intellectual property disputes, or reputational damage arising from imagery supplied by advertisers or contributors. We reserve the right to reject any material that does not meet our technical, quality, or ethical standards prior to publication.
NEED HELP WITH YOUR DESIGN?
You do not need finished artwork
The Reflections team can create a professional advert from a brief, logo, existing brand assets or a simple description of the business.
AI-generated images are not accepted as print-ready artwork. Any photography or imagery supplied must be owned by or properly licensed to the advertiser.
ENQUIRE NOW
Ready to talk?
Helen looks after advertising for Reflections and can discuss availability, sizes, prices and suitable options. There is no pressure and no obligation.
07973 672582
Email or use the form and Helen will be in touch.
Your details will only be used to follow up with you about advertising with Reflections.