Advertise with us
Reach 30,000 Reflections readers at the heart of Derbyshire
Photo credit: Riverside House Hotel
30+ years
Established 1992
20,000 homes
Direct letterbox delivery
30,000 readers
Est. monthly readership*
Bands D-H
Targeted households
* Readership figure based on estimated readers per copy using PAMCo industry methodology for free regional lifestyle publications.
ABOUT REFLECTIONS
Derbyshire’s leading lifestyle magazine
Reflections is delivered free, every month, directly into around 20,000 carefully selected homes across Chesterfield, Dronfield, Bakewell, Matlock, Wirksworth and surrounding villages. Our distribution is precision-targeted to reach households where people are engaged with their local community, value quality, and actively support the businesses they discover through the magazine.
Copies are also available at key locations including the Market Hall in Chesterfield and Chatsworth Farm Shop, where issues are typically snapped up within days of going out each month.
Every issue is also published in full online, accessible to readers beyond the delivery area. Back issues are available via our Issuu profile, extending the life and reach of every advert we carry.
We cover the stories, places, food, art, gardens and people that Derbyshire readers genuinely look forward to reading about. That loyalty to our editorial is what makes our advertisers’ messages land.
When your advert appears in Reflections, it is not competing in a noisy social media feed. It arrives in someone’s home, alongside content they trust, and stays there.
WHY ADVERTISE
Targeted delivery
Every copy is delivered directly to a band D-H household. No newsagent reliance, no subscription drop-off. Your advert reaches the right homes every time.
30 years of reader trust
Readers don’t just glance at Reflections they read it. Many have collected every issue since 1992. Even Chesterfield Library holds a bound archive of every edition going back to the very first issue. That depth of loyalty extends directly to the businesses they see advertised inside.
Full design service
You don’t need to arrive with finished artwork. Our experienced designers create or refine your advert at no additional charge copy, layout, photography guidance and all. We also offer professional commercial photography. Visit our photography services page for details.
WHAT ADVERTISERS SAY
“We have used Reflections magazine as an advertising vehicle ever since we first opened. The staff are most obliging, ever willing to take relevant photographs and offer the time necessary to produce stunning designs.”
Laura Jo, owner of Adorn Jewellers
“I have used Reflections magazine to promote T Nutt & Sons for over 20 years. Many of my customers say how impressed they are with the quality and design of my adverts. I continually recommend this excellently-produced publication to business associates and colleagues.”
David Nutt, Managing Direct, T Nutt & Sons Ltd, Chesterfield
“Most of these clients have committed to regular advertising within Reflections. Their choice has normally been determined by a number of important factors – the finely-tuned distribution, the quality of editorial, the personal service and superb response levels. I have always found it a pleasure dealing with this company.”
Sean Gallagher, Owner of Gallagher Design & Advertising Agency
WHY PRINT STILL WORKS
Magazine advertising consistently ranks among the most trusted forms of advertising in the UK. Research from Magnetic Media and the Advertising Association shows that trust in magazine advertising has increased year on year. Magazines benefit from what researchers call the "rub effect", the trust readers place in a publication extends directly to the businesses advertised within it. For a local business, appearing in a magazine your customers already trust is not just visibility. It is endorsement.
Source: Magnetic Media / Advertising Association Credos Trust Tracker, 2024
According to JICMAIL data from 2024, the average piece of print mail generates 134 seconds of attention across household members over a 28-day period. A magazine delivered to the home sits on the coffee table, gets picked up multiple times, and is often shared between household members. That dwell time is simply not achievable through a social media post or a display ad that disappears in a feed.
Source: JICMAIL Q1 2024 Results
JICMAIL's 2024 results show that 6% of print mail prompted a purchase, up from 4.2% the previous year, a 43% year-on-year increase in purchases driven by print. Advertisers who maintained confidence in print through recent economic uncertainty were measurably rewarded. For local businesses selling to a defined geographic audience, a trusted publication landing directly in their customers' homes is one of the most direct routes to a purchasing decision available.
Source: JICMAIL Q1 2024 Results
The average UK adult is now exposed to thousands of digital advertising impressions every day. Banner blindness, ad blockers, and algorithm changes mean that even well-funded digital campaigns struggle to achieve consistent visibility. Print has no algorithm. Your advert appears exactly where it is placed, every time, for every reader who opens the magazine. In a saturated digital landscape, that consistency is increasingly rare and increasingly valuable.
UK research shows that 63% of marketing professionals plan to grow or maintain their print advertising investment in the coming year. For local businesses, print's geographic precision is a natural fit. A regional lifestyle magazine delivered to selected households is one of the few channels where your advertising budget stays entirely within your community, reaching people who live, shop, and spend in the same area you do.
Source: LOCALiQ UK Digital Marketing Statistics, 2026
ADVERTISING RATES
Whether you are looking for a small, consistent presence or a full-page statement, we have a format to suit your budget and your goals. All adverts are professionally designed as part of the service. The longer you commit, the lower your monthly cost and the more consistently your customers see you.
| Size | Single issue | 6 issues | 12 issues |
|---|---|---|---|
| Premium positions | |||
| Front cover takeover* | POA | - | - |
| Sponsored front cover | POA | POA | POA |
| Back cover** | POA | POA | POA |
| Standard formats | |||
| Double page spread | £1,400 | £1,280 | £1,160 |
| Full page | £750 | £690 | £630 |
| Half page | £420 | £360 | £320 |
| Quarter page | £235 | £190 | £170 |
| Eighth page | £120 | £100 | £90 |
* Front cover takeover includes full bleed cover image, headline and subheading, and sponsor logos as required. The Reflections masthead, issue number, barcode and standard cover furniture are retained. Subject to availability and editorial approval.
** Back cover is currently booked and subject to availability. Contact Helen to register your interest.
WHERE WE DELIVER
Reflections is distributed each month across Chesterfield, Dronfield, Bakewell, Matlock, Wirksworth and the villages and communities in between. Hover over any pin to explore our coverage area.
ADVERTISING DEADLINES 2026
To ensure your advert appears in the issue of your choice, please submit your copy by the deadline below. Our design team will be in touch once your booking is confirmed to guide you through the process.
| Issue | Copy deadline | Publication date |
|---|---|---|
| April 2026 | Friday 20th March 2026 | Tuesday 31st March 2026 |
| May 2026 | Friday 17th April 2026 | Tuesday 28th April 2026 |
| June 2026 | Thursday 14th May 2026 | Tuesday 26th May 2026 |
| July 2026 | Friday 19th June 2026 | Tuesday 30th June 2026 |
| August 2026 | Friday 17th July 2026 | Tuesday 28th July 2026 |
| September 2026 | Thursday 20th August 2026 | Tuesday 1st September 2026 |
| October 2026 | Friday 18th September 2026 | Tuesday 29th September 2026 |
| November 2026 | Friday 16th October 2026 | Tuesday 27th October 2026 |
| December 2026 | Friday 13th November 2026 | Tuesday 24th November 2026 |
| January 2027 | Friday 4th December 2026 | Tuesday 15th December 2026 |
All copy deadlines are for final approved artwork. If you need design support from our team, please get in touch at least two weeks before the copy deadline to allow sufficient time.
PRINT SPECIFICATIONS
All measurements are height x width in millimetres
Double page spread
Supplied: 303mm H x 426mm W | Trimmed: 297mm H x 420mm W | Image area: 270mm H x 396mm W
Supplied:
303mm H x 216mm W
Trimmed:
297mm H x 210mm W
Image area:
270mm H x 189mm W
Half page landscape
133mm H x 189mm W
Half page portrait
270mm H x 93mm W
Quarter page
133mm H x 93mm W
Eighth page
67mm H x 93mm W
Providing your own artwork
Files should be supplied as hi-res CMYK PDF with all fonts embedded or converted to outlines. Bleed advertisements must include 3mm bleed on all sides. Do not include trim or crop marks. All images must be a minimum of 300 dpi. Maximum ink coverage 320%. No spot colours or RGB images.
For artwork queries, email design@reflections-magazine.com
Need help with your design?
Our experienced design team creates professional, persuasive advertisements that reflect your brand and engage your audience. You do not need to arrive with finished artwork. We can work from a brief, a logo, or simply a description of your business. Simply tell us what you need and we will take care of the rest.
To discuss your advert, contact Helen on 07973 672582.
Important: We do not accept AI-generated images as print-ready artwork. All advertisements must be produced to professional print standards. Any photography or imagery supplied, whether for advertising or editorial purposes, must be owned by or properly licensed to the submitting party. Bannister Publications accepts no liability for copyright infringement, intellectual property disputes, or reputational damage arising from imagery supplied by advertisers or contributors. We reserve the right to reject any material that does not meet our technical, quality, or ethical standards prior to publication.
MEDIA PACK DOWNLOAD
Your details will only be used to send you the media pack and follow up with you about advertising. We will not share them with anyone.