Juicy Couture

Orange Plain Button through Relaxed Shirt, £28, Roman. www.roman.co.uk

Prepare for a burst of bright, bold colour as juicy orange hues take centre stage for summer, says Amy Norbury.

AS we head into the summer months, the fashion set are going for bold – and there’s no mistaking the hue of the season. It’s set to be a juicy one as orange takes over as the colour of choice for summer, injecting a beautifully bright sunshine vibe into our wardrobes. 

The SS24 catwalks saw models resplendent in the zesty shade, dressed in orange hues from head to toe, with simple maxi dresses reimagined at Emilia Wickstead and Zimmermann taking it to the next level with orange ombre, while Fendi layered different shades for maximum impact. From eye-wateringly bright neon tones through sunset shades and subtle pastel iterations, the catwalks were bursting with the dopamine-inducing hue. 

And that, of course, is all part of the appeal. Orange is often associated with confidence, positivity, happiness and warmth, making it the perfect shade to add a touch of fun to our summer wardrobes. Add to that the fact that fashion can be a real mood-elevator and you have yourself a fashion trend that will no doubt put a smile on your face. 

Embrace the trend wholeheartedly by going for a top-to-toe look; go down the colour block route and choose one hue to coordinate your entire outfit, or take inspiration from the ombre trend and opt for light-to-dark oranges to add depth and interest. 

Or for a more easily wearable take, breakup the colour by mixing in orange separates with more neutral hues such as white and tan. And when going for that statement piece, let it do all the talking. Keep your accessories to a minimum and build around that one key piece.