Adorn jewellers brought a little extra sparkle to Chesterfield’s historic heart with celebrations to mark a milestone anniversary.
Laura Jo Davis and Adam Owen toasted 15 years of glittering success with a party at Ye Royal Oak pub, close to Adorn’s home in the Middle Shambles.
Adorn is an award-winning boutique of unusual jewellery, run by husband and wife team Laura Jo and Adam, with their Cairn Terriers Heathcliff and Moriarty often close by.
pictured by Helen Rowan Photography
It has built a reputation for offering a beautifully eclectic collection of distinctive, original and bohemian jewellery with a warm, friendly and special customer experience.
Yet the business began with a chilly start, in late November 2010. “In the heaviest snowfall for over a decade, we dug ourselves into our new shop and wondered what on earth we’d done,” recalls Laura Jo. “The front of the shop was covered in scaffolding, the lane was dark and Instagram didn’t exist. I wondered if anyone would ever visit.
“I stood nervously waiting, shivering in my sparkly top with my fingers crossed and then, magically, a customer arrived!
“I was so in awe that this dream I’d sketched on a piece of paper was now a reality with an actual customer. My lovely mum quietly encouraged me to speak to the lady. Anyone who knows me will find it hysterical that I was so tongue-tied!”
As word spread and more people arrived, Adam gave up his job in theatre to work alongside Laura Jo.
“Words cannot express how very grateful we are to be able to be in our beautiful little shop with our dogs, surrounded by beautiful jewellery,” says Laura Jo. “We’ve met so many interesting people from all over the world and we’re so lucky to now count many of our customers as friends.
“Everyone who chooses their jewellery from us, comments on our social media posts, tells a friend about us or sends good wishes, makes the world of difference to us. Chesterfield truly is a town of exceptionally friendly people.”
She adds: “When thinking about our special birthday party, there was just one place that we wanted to host. The fabulous ‘Ye Royal Oak’ in The Shambles is such a wonderful pub and has the perfect ‘spend time with friends’ cosy vibe.”
Reflections was happy to share in the celebrations with Adorn, which features on our back cover each month. Laura Jo says: “Reflections has been a big part of the Adorn story as they were the very first people we advertised with.
“We took our first eighth of a page and I’ll always remember a customer walking through the door with our advert that she’d cheekily torn from a copy of Reflections in her dentist’s waiting room!
“I would look at the glossy back cover and think ‘wouldn’t it be wonderful to have our business featured there?!’ And now we are! The Reflections team is so accommodating and I’m so happy to feature on their back cover each month.”