A timeless true blue…

A perennial style favourite, denim is smartening up its act for SS20, says Amy Norbury.

DENIM never really goes out of style, does it? From 70s flares and 90s baggy grunge, to the decades-long reign of the skinny jean, there’s always been a time and a place for denim in our hearts and our wardrobes. And it’s easy to see why. Timeless, ageless, genderless; denim really is the everyman of the fabric world. And in a world where sustainability and longevity are finally taking precedence over fast fashion fads, surely the classic nature of denim stands it in good stead? Indeed, the spring-summer catwalks were awash with true blue; the message being, if it ain’t broke, don’t fix it…

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