Advertise with us
ADVERTISE WITH US
Reach Derbyshire readers where they live, shop and spend
Reflections is delivered directly into selected Derbyshire homes every month, supported by online readership and social visibility.
AUDIENCE AT A GLANCE
Print reach with digital visibility
Reflections combines trusted print distribution with a growing digital audience, giving advertisers visibility in local homes, online and across social media.
30,000
monthly readers
Estimated readership across every issue of Reflections.
19,000
homes
Direct letterbox delivery into carefully selected Derbyshire households.
187k
social views
Facebook and Instagram content views so far in 2026.
30+ years
Established local readership since 1992.
Bands D-H
Targeted household distribution.
4.3K
Social content interactions so far in 2026.
31K
Google search impressions in the last 28 days.
* Readership based on estimated readers per copy. Social figures from Meta Business Suite for Facebook and Instagram, 1 Jan to 11 Jun 2026. Search impressions from Google Search Console.
ABOUT REFLECTIONS
Derbyshire’s leading lifestyle magazine
Reflections is delivered free, every month, directly into around 19,000 carefully selected homes across Chesterfield, Dronfield, Bakewell, Matlock, Wirksworth and surrounding villages. Our distribution is precision-targeted to reach households where people are engaged with their local community, value quality, and actively support the businesses they discover through the magazine.
Copies are also available at key locations including the Market Hall in Chesterfield and Chatsworth Farm Shop, where issues are typically snapped up within days of going out each month.
Every issue is also published in full online, accessible to readers beyond the delivery area. Back issues are available via our Issuu profile, extending the life and reach of every advert we carry.
We cover the stories, places, food, art, gardens and people that Derbyshire readers genuinely look forward to reading about. That loyalty to our editorial is what makes our advertisers’ messages land.
When your advert appears in Reflections, it is not competing in a noisy social media feed. It arrives in someone’s home, alongside content they trust, and stays there.
WHY ADVERTISE
A trusted route into local homes
Targeted delivery
Your advert reaches selected households rather than relying on passing footfall, subscriptions or newsagents sales.
Reader trust
The magazine has been part of Derbyshire life since 1992, giving advertisers a familiar and credible environment.
Design included
Advertisers do not need finished artwork. The team can design, refine and prepare adverts for print.
WHAT ADVERTISERS SAY
Long-standing local advertisers
“We have used Reflections magazine as an advertising vehicle ever since we first opened. The staff are most obliging, ever willing to take relevant photographs and offer the time necessary to produce stunning designs.”
Laura Jo, owner of Adorn Jewellers
“I have used Reflections magazine to promote T Nutt & Sons for over 20 years. Many of my customers say how impressed they are with the quality and design of my adverts. I continually recommend this excellently-produced publication to business associates and colleagues.”
David Nutt, Managing Direct, T Nutt & Sons Ltd, Chesterfield
“Most of these clients have committed to regular advertising within Reflections. Their choice has normally been determined by a number of important factors – the finely-tuned distribution, the quality of editorial, the personal service and superb response levels. I have always found it a pleasure dealing with this company.”
Sean Gallagher, Owner of Gallagher Design & Advertising Agency
ADVERTISING RATES
Formats for regular presence or standout campaigns
Whether you are looking for a small, consistent presence or a full-page statement, we have a format to suit your budget and your goals. All adverts are professionally designed as part of the service. The longer you commit, the lower your monthly cost and the more consistently your customers see you.
| Size | Single issue | 6 issues | 12 issues |
|---|---|---|---|
| Premium positions | |||
| Front cover takeover* | POA | - | - |
| Sponsored front cover | POA | POA | POA |
| Back cover** | POA | POA | POA |
| Standard formats | |||
| Double page spread | £1,000 | £960 | £920 |
| Full page | £625 | £575 | £525 |
| Half page | £350 | £300 | £265 |
| Quarter page | £195 | £160 | £140 |
| Eighth page | £100 | £85 | £75 |
* All prices shown are excluding VAT. Front cover takeover includes full bleed cover image, headline and subheading, and sponsor logos as required. The Reflections masthead, issue number, barcode and standard cover furniture are retained. Subject to availability and editorial approval.
** Back cover is currently booked and subject to availability. Contact Helen to register your interest.
WHY PRINT STILL WORKS
Print gives local advertising a longer life
Print offers trusted visibility, longer attention and a direct route into carefully selected local homes.
Magazine advertising consistently ranks among the most trusted forms of advertising in the UK. Research from Magnetic Media and the Advertising Association shows that trust in magazine advertising has increased year on year. Magazines benefit from what researchers call the "rub effect", the trust readers place in a publication extends directly to the businesses advertised within it. For a local business, appearing in a magazine your customers already trust is not just visibility. It is endorsement.
Source: Magnetic Media / Advertising Association Credos Trust Tracker, 2024
According to JICMAIL data from 2024, the average piece of print mail generates 134 seconds of attention across household members over a 28-day period. A magazine delivered to the home sits on the coffee table, gets picked up multiple times, and is often shared between household members. That dwell time is simply not achievable through a social media post or a display ad that disappears in a feed.
Source: JICMAIL Q1 2024 Results
JICMAIL's 2024 results show that 6% of print mail prompted a purchase, up from 4.2% the previous year, a 43% year-on-year increase in purchases driven by print. Advertisers who maintained confidence in print through recent economic uncertainty were measurably rewarded. For local businesses selling to a defined geographic audience, a trusted publication landing directly in their customers' homes is one of the most direct routes to a purchasing decision available.
Source: JICMAIL Q1 2024 Results
The average UK adult is now exposed to thousands of digital advertising impressions every day. Banner blindness, ad blockers, and algorithm changes mean that even well-funded digital campaigns struggle to achieve consistent visibility. Print has no algorithm. Your advert appears exactly where it is placed, every time, for every reader who opens the magazine. In a saturated digital landscape, that consistency is increasingly rare and increasingly valuable.
UK research shows that 63% of marketing professionals plan to grow or maintain their print advertising investment in the coming year. For local businesses, print's geographic precision is a natural fit. A regional lifestyle magazine delivered to selected households is one of the few channels where your advertising budget stays entirely within your community, reaching people who live, shop, and spend in the same area you do.
Source: LOCALiQ UK Digital Marketing Statistics, 2026
WHERE WE DELIVER
Focused distribution across Derbyshire
Reflections is distributed each month across Chesterfield, Dronfield, Bakewell, Matlock, Wirksworth and the villages and communities in between. Hover over any pin to explore our coverage area.
ADVERTISING DEADLINES 2026
Plan your issue in advance
To ensure your advert appears in the issue of your choice, please submit your copy by the deadline below. Our design team will be in touch once your booking is confirmed to guide you through the process.
| Issue | Copy deadline | Publication date |
|---|---|---|
| April 2026 | Friday 20th March 2026 | Tuesday 31st March 2026 |
| May 2026 | Friday 17th April 2026 | Tuesday 28th April 2026 |
| June 2026 | Thursday 14th May 2026 | Tuesday 26th May 2026 |
| July 2026 | Friday 19th June 2026 | Tuesday 30th June 2026 |
| August 2026 | Friday 17th July 2026 | Tuesday 28th July 2026 |
| September 2026 | Thursday 20th August 2026 | Tuesday 1st September 2026 |
| October 2026 | Friday 18th September 2026 | Tuesday 29th September 2026 |
| November 2026 | Friday 16th October 2026 | Tuesday 27th October 2026 |
| December 2026 | Friday 13th November 2026 | Tuesday 24th November 2026 |
| January 2027 | Friday 4th December 2026 | Tuesday 15th December 2026 |
All copy deadlines are for final approved artwork. If you need design support from our team, please get in touch at least two weeks before the copy deadline to allow sufficient time.
PRINT SPECIFICATIONS
Supplying artwork
All measurements are height x width in millimetres
Double page spread
Supplied: 303mm H x 426mm W | Trimmed: 297mm H x 420mm W | Image area: 270mm H x 396mm W
Supplied:
303mm H x 216mm W
Trimmed:
297mm H x 210mm W
Image area:
270mm H x 189mm W
Half page landscape
133mm H x 189mm W
Half page portrait
270mm H x 93mm W
Quarter page
133mm H x 93mm W
Eighth page
67mm H x 93mm W
Providing your own artwork
Files should be supplied as hi-res CMYK PDF with all fonts embedded or converted to outlines. Bleed advertisements must include 3mm bleed on all sides. Do not include trim or crop marks. All images must be a minimum of 300 dpi. Maximum ink coverage 320%. No spot colours or RGB images.
For artwork queries, email design@reflections-magazine.com
Important: We do not accept AI-generated images as print-ready artwork. All advertisements must be produced to professional print standards. Any photography or imagery supplied, whether for advertising or editorial purposes, must be owned by or properly licensed to the submitting party. Bannister Publications accepts no liability for copyright infringement, intellectual property disputes, or reputational damage arising from imagery supplied by advertisers or contributors. We reserve the right to reject any material that does not meet our technical, quality, or ethical standards prior to publication.
NEED HELP WITH YOUR DESIGN?
You do not need finished artwork
The Reflections team can create a professional advert from a brief, logo, existing brand assets or a simple description of the business.
AI-generated images are not accepted as print-ready artwork. Any photography or imagery supplied must be owned by or properly licensed to the advertiser.
ENQUIRE NOW
Ready to talk?
Helen looks after advertising for Reflections and can discuss availability, sizes, prices and suitable options. There is no pressure and no obligation.
07973 672582
Email or use the form and Helen will be in touch.
Your details will only be used to follow up with you about advertising with Reflections.